Almost everything has an opposition and popularity is not an exception. Web-developers always want to learn new trends in order to provide their clients with modern and efficient solutions. However, you should not only follow trends, but you need to avoid antitrends as well. Here is a list of antitrends (decrease it to the minimum if the total exception is not possible):
Users do not trust perfect photos, because they can feel lie and artificiality. The photos you use in your posts should be not ideal but recognizable. Therefore, users have to associate a photo with your brand. A photo should reflect your brand.
Do not try to remove or retouch any defects, but try to turn them into a feature, or peculiarity.
Quite often developers and marketing experts add videos. Of course, videos using is very popular and people use videos to promote their products or services. It is necessary to point out, that it is easier to get information from the text rather than from a video. Therefore, a video should be as informative as possible without “overloading” a user with useless information. There is no point in using videos just to follow the trend.
Absence of discussions
Discussions always need a starting point. If an article started a discussion, then we can state that the post is successful and useful. There is no need for avoiding any discussion. Moreover, discussion may attract new clients.
Excessive adaptations of texts to a platform
Sometimes, a text is changed completely just to adapt it to a certain platform. At the same time, advertisement should be as pleasant as possible for a target audience of a website. Authenticity of advertisement is crucial. In other words, do not try to trick users. If they lose trust, you may lose a great number of users. It is important to make people come back to your website, therefore you need to provide them with good content without changing it a lot.
Some companies just “bombard” their clients with email. Of course, email marketing is very important for business, but clients do not always trust letters. In this case, you need to focus on quality, not quantity. An informative letter, that a user receives not that often, is more effective than numerous pointless messages.