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How can virtual reality be used in medicine?

Modern medicine sees great potential in VR / AR / 360-degree video. These innovative technologies can solve problems related to corporate training, security, marketing, external and internal communication, and even treatment and rehabilitation.

Virtual reality technologies, once associated only with gaming, quickly gained popularity in the healthcare world. Medical students use them to learn surgical skills, while experienced surgeons use them to plan complex procedures. Several doctors are studying the use of this technology for pain relief. VR is just getting started in healthcare, but headsets may soon be making their way to operating rooms and clinics. Below we have listed several areas where virtual and augmented reality has been used.


How exactly can virtual reality be useful?

1. Learning with virtual reality


For the first time, the operation was broadcast online in 360 mode by Dr. Shafi Ahmed in 2016. Now, using a virtual reality camera, surgeons can broadcast surgeries around the world and allow medical students to actually be in the operating room using their VR goggles. Family members and other interested parties who wish to attend the operation may also be given access to glasses with this broadcast.


2. Data visualization

Visualization is not only helpful for learning. Military pilots use simulators to prepare for their upcoming mission, and projects such as the Surgical Theater and Immersive Touch were among the first to propose a similar simulator for surgeons. These companies visualize CT and MRI data of patients and thus create personalized maps for surgeons. As a result, doctors can examine in detail and in space the object of the forthcoming operation.


3. Rehabilitation

According to medical research, patients perform only 30% of the necessary exercises during rehabilitation. And here VR technologies successfully show themselves. They can combine exercise and gamification, increasing engagement.
For example, Neuro Rehab VR, in collaboration with physicians and therapists, develops special machine-trained simulators to adapt each exercise to the therapeutic needs of patients. The goal is to make exercise more interesting and increase patient involvement.


4. Diagnosis

VR devices are being used today to diagnose and prevent vision problems. For example, in Russia, Total Vision has already developed a helmet for diagnosing eye diseases. Special sensors built into the display make it possible to identify “blind spots” in the human eye, which may indicate certain problems associated with visual impairment. The device is currently being tested.
They are also trying to use VR to study the vestibular apparatus. Research is promising not only for medicine, but also for the army, astronautics, and aviation.


5. Marketing and advertising

The effectiveness of immersive technologies in the marketing of pharmaceutical companies is high. Due to the low prevalence of VR devices, virtual reality is more often used in exhibitions and events. AR apps and 360-degree videos are actively used in the B2C market.
For example, migraine drug company Excedrin uses 360-degree video technology to show how uncomfortable people with migraines feel at work.


In conclusion

From all of the above, we can conclude that virtual reality has a huge future. It has long been about more than just the technology of the video game industry. Now this technology is being introduced into many other areas of human life. And this cannot be ignored. This should be used.

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CEO Rivo Agency
Nick Lischenko
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