Google conducted its own analysis, which found that almost 61% of customers would be disappointed with a brand in the event of poor UX design, even though they liked the product.
A visual picture on a website or mobile application plays an important role for the average user. Like fashion trends, every year experts in the development of websites and applications focus on the most relevant innovations, opportunities to use for their own brand
Trend analysis allows you to predict requests and trends in UI / UX design 2022.
What should you pay attention to and apply in your business?
1. 3D animation
3D has been around for 4 years, but 2022 is going to be a stellar year. Moreover, we predict that 3D graphics will become more diverse and inclusive.
Over the past few years, 3D art and animation has been featured in numerous reviews of user interface design trends across a variety of media resources. This means that more and more designers are integrating them into websites and landing pages.
3D certainly deserves to be one of the top trends and predictions for 2022, as realistic 3D shapes combined with movement are always astounding when compared to classic animation.
2. Augmented reality technologies
The unambiguous trend of 2022. To stand out from the competition and grab attention, you need to go beyond the onscreen interface. AR and VR technologies give the user the ability to see and reproduce digital objects in the real world. It will really improve the UI / UX design.
We have already written a lot about this on our blog. Therefore, you can read in more detail here.
3. Emotional design
An engaging design helps you establish a close connection with your audience. Visual “living” elements evoke different feelings and reactions in viewers, draw attention to the site and simplify the sale. Use bright colors to highlight the main parts of the UI / UX section. For example, the original design in the style of the 90s evokes a sense of nostalgia. You can use the idea as a reference to the past using modern technology.
4. Geometric structure
This is a classic that does not go out of style, the basic rules are preserved. If you are not ready to introduce innovative technologies, it is important to create a structured website or design a mobile application using geometric shapes.
5. Dark design
Many users note that they activate the dark theme in their daily life. It is known that with this light less strain on the eyes is felt. It is also recommended to turn on a dark background if you use the device before going to bed. This facilitates easy falling asleep, does not affect the quality of sleep. Dark mode combined with OLED (organic light emitting diode) can extend battery life. Many large companies have already implemented dark themes in UI / UX design in their digital designs. The function will only grow in popularity.
6. Split screen design
The screen is conventionally divided into two content panels and collapsed into a vertical box in the user interface on a small device. It allows you to create content that not only works well on different gadgets, but also looks good. The main reason for its popularity is that the design of the website must match the mobile application.
7. More text and new fonts
UI / UX trends 2022 are returning layered headings. Text has become a more featured element, providing users with more information the first time they visit the page.
In 2022, designer-developers will move away from the classics and will use serifs (a short, usually perpendicular stroke at the end of the letter, from which the main stroke of the sign begins and ends), the size will change from word to word, the translucent font will overlap the opaque, and will also added boldness and italics. Formal Open Sans fades into the background.
8. High performance software
UI / UX tool promotes fast loading. To increase this metric, you only need to add those elements that are useful but do not significantly affect load times.
9. Adaptation for new gadgets
The process constantly requires revision in connection with the updating of the technical characteristics of new devices. Smartphone manufacturers produce models with rounded edges, without bezels. Designers are forced to adapt and develop mobile versions and applications based on the external design of gadgets. The task of the developers is to provide a high-quality enlarged picture for the phone that fully corresponds to its parameters.
Design trends are constantly changing. But this is a very important element of marketing that solves the problem of the consumer journey. Depending on what design you will use, it will depend on how long the potential client will be, for example, on your website. And whether he basically wants to return to your site.
Therefore, entrust the design issue to professionals who know how to use this tool effectively.
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