Jotul

Jøtul is one of the world’s oldest producers of stoves and fireplace inserts. Building on a proud Norwegian heritage, they  have combined fine craftsmanship with the art of coping with the cold for 160 years. Norwegian nature, culture and craft are vital parts of our DNA. Their passion for warmth combined with craftsmanship rooted in ancient traditions for adding aesthetic qualities to everyday tools, has been important ingredients in defining the spirit of Jøtul.

We understood that customers want to get a cross-functional website with unlimited purchasing capabilities, a high loading rate, and a detailed product description. It was decided to develop an online platform written in Java programming language with a user-friendly interface and ultimate design. We have developed a Jotul project within 5 months and met the following requirements:

• To give a good showing of Jotul product range; – Present the company as the leading fireplace and stove equipment supplier;
• Provided catchable storytelling about Norwegian craftsmanship and exceptional technology that harmonizes with marketing goals, website design, and professional activities of the company.

Every window, section, and button should be well thought out. Our main task was to find the right color scheme and make all crucial parts of the Jotul visible and readable. We selected a dark color as the main one. It was not too dark, so all information located within the system is easy to read. We also picked red as a complementary color, so the Jotul logo and all main buttons are of red shade.