These technologies have sparked interest not only among regular users but also among new and large businesses, prompting entrepreneurs and marketers to consider investing in AR / VR app development.
As far as AR and VR technologies turned out to be rather useful for all spheres, they were implemented by companies that kept developing them to bring them to a new level. Now we can see how far AR and VR stepped and which value they have brought to humanity.
Because of their benefits and market advantage, companies keep fiercely investing in AR/VR development to win a bigger piece of the pie. So all in all, everything is pointing out the strong further development of AR and VR in the nearest future.
Now let’s take a look at how VR and AR can be used in different spheres.
1. VR for In-Store Experience
With COVID-19 still wreaking havoc and the future seems uncertain, more and more eCommerce businesses will use Virtual Reality to draw in customers. Keep in mind that traditional stores attract customers by creating an alluring environment with dynamic product displays.
For online businesses, now is the time to invest in VR and to close the gap between traditional stores and online shopping. This magical technology induces the social aspect of shopping in real-time.
With 3D products, customers can walk around the VR store, interact with friends, and even ask a virtual member of staff for support if necessary.
This approach will engage clients and make the purchase much easier and without any suffering of choice or mistrust.
2. Virtual fitting
In 2022, progressive eCommerce projects will begin to very actively introduce virtual reality technologies, primarily such as virtual fitting.
Since now, and so most of the trading takes place online, this process will be even more comfortable for customers.
This will help customers with what they are buying. For example, augmented reality mirrors allow shoppers to “try on” desired clothes or shoes without actually wearing them.
While virtual fitting solutions are popular in clothing and footwear stores, they will now be available for furniture, makeup, glasses, and accessories.
3. Navigation in the online store
Augmented reality makes it easy for customers to take a tour of the mall and find exactly what they were looking for. In-store navigation based on augmented reality is mainly presented in the form of a mobile application. These apps use advanced programming language features like Python try-catch to provide users with much more than just AR routing.
AR-based apps can help shoppers find the best shopping route, show the exact location of the desired product, and even direct them to giveaways and discounts. For example, Lowe, (https://www.lowes.com)
a leading US home renovation brand uses a store navigation app to help shoppers find goods and buy them with ease.
4. VR for houses and apartments
VR technology will play a key role in the development of the real estate industry. Such technologies allow potential buyers to journey into the digital house or apartment.
Large and modern real estate companies are eager to create accurate models of houses or apartments they are building and invite shoppers to visit them virtually using a VR headset or app. The model is made from a house or apartment that is under construction and shows the already made object.
VR needs technological equipment both on the part of content producers and on the part of users, therefore the technology is not ubiquitous. Its counterpart is augmented reality or shortly AR is more practical. The technology does not require a helmet but does not immerse you in virtuality. AR interface is the real world interspersed with modeled elements.
5. VR for in-store shopping
As far as customer behavior shifting towards online shopping, e-commerce businesses should consider investing in virtual reality to close the gap between usual shopping and online shopping. With 3D products, customers can walk into a VR or AR store, and see and estimate goods. That will provide a better understanding of what clients buying and will reduce the fear to be scammed. In turn, with such features as VR or AR stores, you’ll be able to attract more clients and keep them satisfied with the goods and services you provide.
6. Integration of AR/VR in education
Advanced VR and AR capabilities will help educators create engaging learning content and make the learning experience fun. This will increase the effectiveness of distance learners learning in VR classrooms, ensuring they don’t miss out on the benefits of learning in a classroom setting. This approach along with visualization will strongly cement the knowledge and will be interesting to discover for kids.
7. AR in Healthcare
AR and VR are greatly transforming and developing the global healthcare industry. The medical service is evolving at a tremendous pace in order to offer the patient the best possible care.
AR is one of the most recent innovations in augmented reality in healthcare. In fact, this industry is expected to be worth $2.4 billion by 2026. AR is currently being used by medical practitioners to prepare for surgery. It is used by surgeons to draw up checklists and examinations of organs that need to be worked on.
8. VR in the travel sector
VR is becoming a very influential marketing tool. Therefore, travel companies are adopting VR technology as part of their marketing strategies.
This technology gives travel agencies, hotels and similar companies in the tourism sector more options to provide realistic interactions with the services they offer.
Implementing virtual reality can be one of the best customer service tips in any industry. According to recent figures released by GlobalWebIndex, 40% of Gen Zers want to see more VR travel apps. As VR offers customers the ability to preview destinations before booking, travel companies are increasing their bookings.
In addition, the COVID-19 pandemic has opened up opportunities for the development of VR tourism. VR can serve not only as a marketing ploy, but also as an “alternative travel”, while tourists are not yet free to travel. It is also predicted that virtual reality will play a vital role in the post-pandemic of the tourism sector.
9. Gaming with VR
The virtual reality market owes 43% to the gaming sector. Therefore, it should come as no surprise that the gaming sector continues to invest heavily in that market. In fact, VR gaming revenue is currently estimated at $1.1 billion and is expected to grow to $2.4 billion by 2024.
With VR headsets like the Oculus Rift, gamers can experience 3D creatures in an advanced virtual environment. Thus, the struggle to implement the most advanced wearable and VR input devices is also becoming the focus of many VR developers.
The increased demand for VR games is driving more job vacancies in the gaming sector. From 2017 to 2018, the number of job postings increased by 17%. These vacancies include positions for game producers, designers, artists, and programmers. Business, sales, and marketing are also in demand in the gaming sector.
All in all, VR has a positive impact on that industry.
10. Remote assistance via AR/VR
Remote assistance and collaboration will be made easier with AR / VR developments. Thanks to new technology, different specialists will be able to monitor problems on-site in real-time via their mobile phones or laptops. They will be able to explore everything and create the best solutions using VR and AR technologies.
Augmented reality and virtual reality provide real, measurable benefits for online brands, and their future trends are also brilliant.
While the trend still has room to develop, it is already yielding tangible results for brands online – from furniture and luxury goods to cars and more.
Needless to say, investing in AR and VR is now one of the most reliable ways to attract new customers, increase sales, reduce product returns, and increase customer loyalty.
Are you already implementing these technologies, or are you planning to use them in your e-commerce business in the future?
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