Some time ago, Google conducted its own analysis, which found that almost 61% of customers would be disappointed with a brand because of poor UX and UX design, even though they liked the product.
A visual part of a website or mobile application plays an important role for a regular user. Like fashion trends, every year experts in the development of websites and applications focus on the most relevant innovations, and opportunities to use for their own products.
All that is necessary to understand what features, functionality, and look of a website or app make the interaction of a user as pleasant, effective, and attractive as it can actually be. With a good UI/UX design that cares about users and predicts comfort for them, any business can stand out and engage more customers.
What UI/UX trends you should pay attention to and apply in your business
1. 3D animation
3D animation is not a new thing in design, but each year 3D graphics become more diverse and inclusive.
Over the past few years, 3D art and animation have been featured in numerous reviews of user interface design trends across a variety of media resources. This means that more and more designers are integrating them into websites and landing pages.
3D has all chances to be one of the top trends and predictions for 2022, as realistic 3D shapes combined with movement are always astounding when compared to classic animation.
2. AR and VR technologies
The absolute trend of 2022. To stand out from the competition and grab attention, you need to go beyond the onscreen interface. AR and VR technologies give the user the ability to model and see digital objects in the real world. It will really improve the UI / UX design and delivers bright emotions at the same time.
3. Emotional design
An engaging design that plays with the emotions of users helps you establish a close connection with your audience. Visually “living” elements evoke different feelings and reactions in viewers, draw attention to the site, and simplify the sales at some range. Use bright colors to highlight the main parts of a website or app. For example, the original design in the style of the 90s evokes a sense of nostalgia. You can use the idea as a reference to the past using modern technology in order to attract the older generation.
4. Geometric structure
This is the basis of any design. The proper, thoughtful, and in some places unusual usage of geometric shapes, lines, and other elements produce a unique and effective design that catches the users’ attention and brings good aesthetic impressions. As a rule, such designs are simple to get and do not overload the users’ brains with unnecessary details.
5. Dark theme
Many users note that they switched to dark themes in most apps and websites. It is known that with this option, the eyes are less strained. It is also recommended to turn on a dark mode if you use your device before going to bed. This facilitates easy falling asleep and does not affect its quality. A dark theme combined with OLED (organic light emitting diode) can also extend battery life. Many large companies have already implemented dark themes in UI / UX design in their digital products and because of its benefits, this function tends to grow in popularity.
Every design has to take into account the resolutions of different devices. This rule is simple and rather old, but with time it became a law for designers and developers. Why so? Because major of people surf the Internet with smartphones, designs for laptops and PCs can’t be displayed normally. That is why adaptability appears to be not just a trend, it is an unbreakable law.
7. More text and new fonts
UI / UX trends 2022 are returning layered headings. The text has become a more featured element, providing users with more information the first time they visit the page.
In 2022, designers and developers will move away from the classics and will use serifs (a short, usually perpendicular stroke at the end of the letter, from which the main stroke of the sign begins and ends). Also, the size will change from word to word, the translucent font will overlap the opaque, and will also add boldness and italics. Formal Open Sans fades into the background.
8. Nothing superfluous
In order to make the work of websites and apps faster, designers tend to add those elements that are useful and do not significantly affect load times. Such an ascetic approach proved to be rather effective and in some places appeared to be quite impressive when all the components blended in the right way.
9. Adaptation for new gadgets
Modern websites constantly require revision in connection with the updating of the technical characteristics of new devices. Smartphone manufacturers produce models with rounded edges, without bezels. Because of that, designers have to adapt and develop mobile versions of websites and applications based on the tech characteristics of gadgets. The task of the developers is to provide a high-quality adaptive layout for a gadget that fully corresponds to its parameters.
Design trends are constantly changing. But this is a very important element of marketing that has to provide the solution of different customers’ issues. Depending on what design you’re going to create and use, it will directly influence the period of customer engagement in both your website or app and your business. And this will show whether a client basically wants to return to your site.
Therefore, entrust the design issue to professionals who know how to use this tool effectively.
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