Since 2007 our “Autoconcept” Toyota Center was selling high-quality cars and providing services for customers from the whole of Ukraine. They worked using a regular marketing approach: banners, radio, TV, and recommendations of satisfied customers. But they wanted to get more clients and understood that they need to set their presence on the Internet.
“Autoconcept” LLC received the status of an official service center in December 2007, and a year later, in December 2008, it became an official dealer of TOYOTA cars in the Volyn region. Autoconcept Toyota Center Lutsk auto showroom began to fully function in 2010 and they wanted to get the clients through all the possible channels. As far as all companies get most of their clients through online channels, they have decided to create a website and even did it, but it didn’t look and bring as many customers as our client wanted. On that note, our client decided to redesign and improve the website to make it attractive, beautiful, and easy to understand for everyone who clicked on their link.
The client wanted to reflect all the beauty, variety, and services that cars possess. In addition, they wanted to show how professional their business is and why people should choose them. The whole structure of a website had to say: “Look at this car, how cool it is! Take a closer look and buy it!” at the same time it shouldn’t be complicated and easy to browse.
To complete this request our designer learned more about the model range Toyota and took the best cars from an aesthetic point of view. The forms and colors of those cars were used to reflect the topic of a website and should have drawn the attention of everyone who came to the website. The simple and clear colors and fonts were used to create a contrast and ease of comprehension. The client wanted to use the call to action, so our designer highlighted the necessary actions with the red color to attract the most attention of users.
The client wanted to make his website rather fast and available for all devices. To achieve that our team of developers has used Bootstrap because it allows us to create responsive layouts faster and easier. In addition to all of that client wanted to have the elements of an online shop so PHP was used. To create dynamic and unique features Vanilla JS and jQuery were used to achieve that. Also, the client wanted to keep his customers in a database so MySQL was a good idea to use.
The development process was smooth and fast because of two factors: a skilled team and experience in the same kind of project. Our client wanted to implement several features like online consultation booking, online auto selection, sorting and selection of cars according to user’s parameters, ability to order goods and get requests. To meet all the requirements of our client we have used different technologies such as PHP at the back end and JS with jQuery for the front end side. Thanks to the skills of our PM and developers, their experience, and coherent work the project was fulfilled in the estimated period of time with all client’s wishes accomplished.
As a result, our client received an edge-looking, multi-functional site with the ability to collect, interact and sell cars on the Internet and provide relevant information so the possible customers always knew updates about cars, services, and special offers. We met all the expectations and fulfilled all the wishes to satisfy all client’s needs.